Someone must have been using a dictionary ... and not a lot else ... to find a fancy but altogether archaic word for promotional purposes.
These are the kind of people who are likely to possess novel names of the kind highlighted on this blog. IMHO, such people have a poor grasp of the use of English but they also have a psychological tendency to want to stand out from the crowd and are likely to express themselves in a variety of ways such as choosing novel names or to wear outlandish clothes.
Hong Kong is full of such people!
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