Monster Novel Name Grabs Media Spotlight

When native-English speakers choose their own novel name, much attention and fanfare is given to the fact that the name is odd, strange, weird, funny and just plain silly. Take the case of Mr Monster Munch, plumber, Evington, Leicestershire, England.

[Plumber Chris Hunt, now Plumber Monster Munch (photo courtesy Daily Telegraph)]

In this sad case, Chris Hunt has decided to go with a Brand-based novel name. Hong Kong people are already three steps ahead and have latched on to brands as one of several ways in setting themselves apart from the rest of the population (search HKSARblog for “brand-based”).

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